Four.19 the Digital Marketing Agency that managed to position 2 brands of the Barberi International Group

by santiago montoya September 05, 2022

As strategy partner of its clients, Four.19 Agency provides solutions to carry out an optimal digital positioning. In this case, the success obtained is double because it managed to generate unique campaigns and strategies for brands of the same family and that, at first, can be seen as competitors.

Thanks to the reality of today's globalized markets and the advantages of digital transformation, corporations today have the opportunity to generate several lines of products and services under the same firm. This requires an important multi-brand strategy that ensures good branding practices as well as a positive positioning in the minds, hearts, and in this particular case, in the palate of consumers. We are talking about the case of Lulú Plantain Chips and Mayté Plantain Chips, two brands of the Barberi International Group that adopted Four.19 as their allied partner to shine alongside each other.

Lulú Plantain Chips is a snack brand established in the city of Miami. Its wide variety of innovative flavors appeals to the taste buds and keeps you coming back for more. Lulu's products are inspired by the Miami lifestyle and touch the hearts of people all over the United States, using the highest quality raw materials selected with great care.

Mayté Plantain Chips is also a brand founded by the Barberi family, characterized for being the first to bring to Miami what we know as "maduritos" to the city because they wanted everyone to forget about the bad times while tasting these delicious snacks. Mayté represents a brand that loves its land, its products, the hands of the people who strive to bring quality, good taste and love to everyone's table every day. Mayté's proposal accompanies you in every moment of your life: from a stressful day at work or at the university, through a cold winter afternoon to the moments before that long-awaited date.

This is how Four, the Barberi family's partner agency, adopted strategically different actions to define the promotion process of two "sister" brands developing different identities. Surpassing the service standards it offers, Four.19 Agency, implemented actions that allow to restrict and even eliminate competition between the brands of the same company to increase its market share, reaching different segments of the consumer public.

Four.19 is located at 1957 NW 7th Ave. Suite 600 Miami FL 33136. You can contact the Agency through its different communication channels:

E-mail: santiago@four19agency.com

Tel: +1(800)844 4620