Atlas, a brand that we were able to get to know in depth by traveling to its olive groves in Morocco. This allowed us to live, experience and feel, first hand, the roots, culture, identity, traditions and history of the brand, allowing us to capture it all in our project. Read on, below we tell you everything in detail so that you too can live the experience.

The Challenge

Atlas Olive Oils is a Moroccan brand known for producing olive oils with the same attention to detail as a work of art. A product that has won numerous awards and certifications and proudly holds the title of second best extra virgin olive oil in the world.

What was our job here? To create a website complete with a digital experience that reflects their identity, strengthens their connection with customers, increases revenue and also sheds light on the attention to detail and devotion to perfection that the four generations of the Aqallal family boast. An interesting challenge, for an even more interesting product.

HOW DID WE CARRY OUT A DIGITAL TRANSFORMATION?

Regarding the brand's visual identity, from the color palette to font selection, our goal was to visually emphasize the incredible and unique identity, essence and history of Atlas Olive Oils.

Through the website, we brought the Aqallal family story to life through a unique, rich and differentiated narrative. We introduced tools, utilities and experiences within the site to create an impressionable journey for the user. Delicate and intentional details give the customer a reason to stay and interact with the brand.