I HAVE BEEN WORKING WITH THIS TEAM FOR YEARS AND WE ARE LIKE A FAMILY. VERY GRATEFUL TO HAVE A GROUP OF PEOPLE SO DEDICATED TO WHAT THEY DO AND WHO DO IT WITH LOVE. ALL MY DESIGN WORK IS THROUGH THEM BECAUSE THEY KNOW MY BRAND AND THEY KNOW EXACTLY WHAT I LIKE. I RECOMMEND THEM TO EVERYONE💜
Vanna Belt is a brand that had tried many times to materialize and reflect its true identity visually, and portray its value through its products, communication, and electronic commerce. Unfortunately, every attempt didn’t bring the best response.
The challenge for Four.19 Agency was to take Vanna Belt to a new level through strategies related to design, digital marketing and e-commerce. Vanna Belt wanted to speak to real women, who want to be heard, understood, and who need an effective solution to all those challenges on their fitness journey.
The goal was to make Vanna Belt a go-to brand on your fitness journey.
What Did We Do ?
- Brand identity
- Creative Direction
- Brand Manual and Style
- Brand Strategy
- Content Strategy
- Content Production
- Experience Strategy
- Packaging Redesign
- Box Design
- Product line
- Distribution channels
- Website Design
- Website Development in Shopify
- Content Strategy
- Content Production
- Multimedia Content Development
- Email Marketing
- Social networks
- Instagram filters
Who Is Vanna Belt?
In 2013, Vanna Belt, a recognized fitness enthusiast on social media, created an exclusive line of high-quality skincare products and weight loss solutions with the intention of helping women achieve their fitness goals, improve their diet, exercise and achieve results.
Vanna's products have shown real results and have changed the lives of many women around the world.
Presentation And Packaging ¡Are Everything!
As the brand grew, it required an image that would elevate its prestige and help position it globally.
So we developed ‘sexier’ brand guidelines to exemplify the values, benefits and characteristics of its products and packaging. This way, we projected the brand as reliable, positive and safe, so that its audience can identify and recognize the essence of the brand.
An Overnight Transformation
Initially, redesigning the Vanna Belt products was challenging as they were already established and positioned in the in the minds of the consumer. The redesign enabled a new product model, but it also held on to the essence of the old one, retaining the reception that consumers always had for the product, thus making it a success in the market.
Every detail of the brand, from color, tone, shape and content, allowed the brand to represent and identify with the female audience.
Vanna Belt has a market in the United States, America, Europe and Oceania, through online and offline channels. Today its line of products is at the same level as a number of other known brands, with a very good reception and an increasing number in sales.
It’s a real challenge to earn a place in the mind of your consumer, today. And to make the most of it at a digital level, it’s important to strategize and choose your allies well.
Vanna Belt’s online presence across platforms successfully deliver every woman the assistance and the solutions they need for their fitness journey.
How Did We Carry Out A Digital Transformation?
For the website we created an aesthetically pleasing page that laid the foundations for the brand, online.
Combining form and function to meet customer needs, we built an ecommerce destination in Shopify with a complete redesign that reflects the values of the brand. This along with educational content within the user journey worked in favour of the brand.
The new e-commerce site encourages users to explore products, see their features, learn about their function and uses, in depth. This content route made shopping easy through a step-by-step guided journey.
As a result of this digital transformation, we were able to dramatically improve the performance of online orders, accounting for a large number of transactions.
Our expertly curated digital campaigns successfully give your brand visibility across the platforms you wish to be present on. Our Vanna Belt campaign generated impact, created recall, and increased sales.
With email marketing, it’s important to capture your audience right from the subject line itself, to generate clicks. With Vanna Belt, we managed a very strategic approach to content and design that had users recognizing and identifying with the brand consistently. This allowed us to garner a good conversion rate.
Social Networks & Gifs
With more than half a million followers, Instagram becomes a key e-commerce platform that drives traffic to the website.
We curated captivating and cutting-edge content such as social media posts, gifs, stickers and all the marketing tools that these platforms allow, to achieve loyalty, to educate their followers, position their brand, and portray the world of Vanna Belt.
By re-designing the Vanna Belt product line, we initiated dialogue with our audience; we spoke to them directly by generating a great recognition and identification for the brand through its varied products. Each design conveys the product’s unique properties and purpose, while still tying back to the same brand name – Vanna Belt
At FOUR.19, the brands we work for become like family to us and that is why we make it feel like home for you and your brand. Generating value and results for Vanna Belt, is our goal every day.